Advertising Vocabulary

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Across
  1. 1. involves placing a brand name product in a movie or TV show to be seen by viewers
  2. 5. Used to influence the way a customer perceives a product; promotes a positive image of a brand.
  3. 6. include a second group of potential customers
  4. 7. includes billboards and outdoor signage
  5. 9. used to compliment or extend the effects of advertising in other media
  6. 11. refers to how effective an advertisement will be in various outlets
  7. 12. used to introduce a new product by giving consumers information
  8. 13. consist of your most important targeted or segmented groups.
  9. 15. refers to when an advertisement should be run
  10. 16. used after a product has been introduced to build demand and sales for a product
  11. 17. specifies a target market on the basis of statistical information
  12. 19. run on a scheduled basis for a given time period
  13. 21. most inexpensive way to reach a mass audience
  14. 22. paid, non-personal promotion of a cause, idea, product, or service by an identified sponsor attempting to inform, persuade, or remind a particular target audience.
  15. 25. average number of times a customer is exposed to a message
  16. 27. scheduled in an irregular manner within a given time frame
  17. 29. graphic advertisements on Internet sites
  18. 30. found on all forms of public transportation
Down
  1. 2. used to increase overall sales, directed at customers or business-to-business relationships; motivates customers to act.
  2. 3. allows adds to be sent directly to a consumer
  3. 4. give consumers information needed to make a purchase
  4. 8. reminds customers about a product
  5. 10. percentage of customers within a specific target market who are exposed to an advertising message
  6. 14. divides markets into groups based on personal values, lifestyles, personality characteristics and hobbies.
  7. 18. online advertisements which appear over a browser window
  8. 20. used to create a positive image for an entire company.
  9. 23. focus on a specific target audience
  10. 24. encourages consumers to make the initial purchase of a new product; often associated with test markets.
  11. 26. inexpensive and reaches a target audience by purchasing time on appropriate stations
  12. 28. used to sell products or services