Advertising Vocabulary

5. a catchphrase or slogan
7. not affected by the passage of time
9. a short and striking or memorable phrase used in advertising
10. able to adapt
12. information of a biased or misleading nature used to promote or publicize a particular political cause or point of view
14. a symbol or other design adopted by an organization to identify its products
15. a symbol, word, or words legally registered or established by use as representing a company or product

1. Advertising that promotes specific features or makes claims about what a product or service can do for the customer
2. technique that sells a product or service by convincing the customer that others are using it and they should join the crowd
3. ads that tug at your heart & make you feel good
4. worth remembering
6. Associating a product or company with a famous person
8. Words subtle statement modifiers that render the claim meaningless if studied closely
11. a particular group at which a film, book, advertising campaign, etc. is aimed
13. Coupons, sweepstakes, games with prizes and gifts with purchases