Across
- 3. (n) A person or a particular group of people that something is directed at
- 6. (n)The number and characteristics of people who live in a particular area or form a particular group, especially in relation to their age, how much money they have and what they spend it on.
- 8. (n)the quality of being honest and having strong moral principles that you refuse to change
- 11. (n)a series of activities designed to produce a particular result
- 12. (n)The business of trying to persuade people to buy products or services.
- 14. (n) A customer or someone who receives services
- 16. (n) a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population.
- 17. (n)The group of people together in one place to watch or listen to a play, film, someone speaking
Down
- 1. (n) How an advertising agency proposes marketing ideas for a brand, product, or service to a prospective client.
- 2. (n)The real facts about a situation, event, or person.
- 4. (n)Radio or television transmission aimed at a narrowly defined area or audience (such as paying subscribers)
- 5. (n)Advertisements that appear or happen, especially suddenly or unexpectedly
- 7. (n)Something that is not recognized or understood by the conscious mind but still having an influence on it.
- 9. (n)The number of people who answer questions in a survey (= set of questions about a product or service) as a percentage of the number of people who are asked to take it.
- 10. (n) The internet, newspapers, magazines, television, etc., considered as a group
- 13. (v)to send out a program on television or radio
- 14. (n)A person who buys goods or a service
- 15. (n-v) A person or company that supports a person, organization, or activity by giving money.