Across
- 3. appeals to the customers emotional response to a question
- 4. the type of advertisment
- 6. Comparison is not complete
- 10. the group of people the ad is trying to get to buy the product
- 11. important sounding words but mean nothing
- 12. How things are marketed
- 13. the people that sell or make a product
- 15. advertisments with celebrities
- 17. To buy a product
- 19. a catchphrase of a company
Down
- 1. "I will have a perfect life if I buy this product!"
- 2. wanting to be the first to have something
- 5. focus on one unique part of an ad
- 7. Statistics, percentages and numbers used to convince you
- 8. a picture, chart, drawing tha tis used to affect the audience in a positive way
- 9. Wanting something that everyone has
- 14. the actual text of the ad, usually where specific persuasive words are used
- 16. a unique design used to represent a company
- 17. to convince someone to buy your product
- 18. a short peice of text used to be the first thing a buyer reads