Across
- 2. Assurance offered by a marketer that the product will perform up to expectations or the marketer will support the customer’s decision to replace, have the product repaired or accept a return for a refund.
- 3. The specific group of people you want to reach (two words)
- 5. A non-personal form of promotion delivered through media outlets that generally require the marketer pay for message placement.
- 6. In marketing this represents a type of product that consists of tangible items that marketers offer to satisfy the needs of their customers.
- 9. Retail format represented by automated methods for allowing consumers to make purchases and quickly acquire products.
- 11. Concerns statistics that describe a population such as age, education level, income, etc., and in marketing is used as a market segmentation variable.
- 13. A component of the internal influences on consumer buying behavior that represents what a person values out of life by the activities they engage in and the interests they express.
- 14. A tax on traded goods.
- 16. Key component of the marketer’s toolkit that represents decisions on the activities and strategies needed for the exchange and movement of products (goods or services) between the marketing company and the final customer.
- 18. Involves marketing decisions that have the objective of establishing an identity for a product using brand names, symbols and other distinctive measures with the goal of distinguishing the product from those offered by competitors
- 19. A customer contact point consisting of standalone, interactive computers offering customers the ability to handle their own service options including gaining product information, making purchases, and reviewing customer account details.
- 20. A component of the external influences on consumer buying behavior that represents the behavior, beliefs and way people act learned through interaction and observation of other members of society.
Down
- 1. what does MNE stands for?
- 4. Actionable steps or decisions made in order to follow the strategies established.
- 7. The perception of benefits received for what someone must give up to obtain the benefits.
- 8. A form of promotional price adjustment that offers a product at a price considered to be lower than the normal selling price such as temporary sale pricing and lower pricing intended to remove extra inventory.
- 10. Anything new that offers solutions to needs by providing a significant advantage over existing products, services or methods.
- 12. A form of sales promotion, mainly used in the consumer market, that awards something of value to winners not based on skill but rather based on luck and, in general, through random selection.
- 15. This form of ownership is a business contract to use the name, products, and services of a company.
- 17. Retail format represented by a small service-oriented outlet carrying very specialized and often high-end, high priced merchandise.