Across
- 3. Preparing and finalizing a project for distribution, ensuring all elements are correctly formatted and meet technical specifications. Can also refer to the general process it takes for the creation of assets, footage, content, audio, and visuals (i.e. photoshoots, video shoots, recording sessions).
- 4. ____ Statement. A brief description of how a product, service, or brand satisfies a consumer's needs better than its competitors. It's also known as a statement of differentiation or unique selling point (USP).
- 6. A process where the client or designer visits the printing facility to review and approve the final print run. This ensures color accuracy, quality control, and allows for last-minute adjustments before full production.
- 8. ____ Media. Original content created by a PR agency and/or their clients. Examples of owned media include company blogs, contributed content and corporate social media profiles.
- 10. A unique web address included in a direct mail piece that leads to a personalized landing page.
- 12. Advertising displays located at the places where products are purchased, such as near cash registers or checkout areas; abbreviated as POS.
- 13. A marketing strategy that provides a seamless customer experience across multiple channels, integrating them into a cohesive whole. Alternate for Cross-Channel or Integrated Marketing.
- 17. ____ Advertising. The use of automated systems and algorithms to buy and place ads online.
- 19. ____ Production. The first part of the process of video production, audio production, and photography that includes all planning, scheduling, logistics, and concepting.
- 20. ____ Media. Advertising placement that is not earned or owned; encompasses traditional advertising and/or digital channels.
- 21. Publicity ____. A planned event or activity designed to attract attention and generate media coverage.
- 24. ____ Binding. A method of binding where a plastic coil is inserted through holes punched along the edge of the document.
- 25. The process of preparing digital files for printing.
- 26. ____ Advertising. Ads that appear in physical publications, such as newspapers and magazines.
- 27. Postage ____. A device that prints postage directly on mail pieces, eliminating the need for stamps.
- 28. A widely used printing technique where the inked image is transferred from a plate to a rubber blanket, then to the printing surface.
- 29. Smaller than billboards, these advertisements are often placed in high-traffic pedestrian areas, on building walls, or inside transit vehicles.
- 30. Abbreviation for delivery of media content via the internet, bypassing traditional cable or satellite television providers.
Down
- 1. The dissemination of information to the public, often through media channels, to generate awareness and interest in a person, product, or organization.
- 2. A software component, commonly developed by third-party developers, that adds specific features or functionalities to a website, web browser or a web application.
- 5. Distributes news to editorial offices and journalists in the print, industrial and online media, as well as to news agencies, terminal and database systems.
- 7. Press ____. A written statement provided to the media to announce something newsworthy, such as a new product, event, or company news.
- 9. ____ advertising. Ads that match the form and function of the platform on which they appear, blending in with regular content.
- 10. A preliminary version of a printed piece used for review and approval before order is completed fully.
- 11. Abbreviation for online advertising model where advertisers pay each time a user clicks on one of their ads.
- 14. The targeted distribution of advertisements to a specific, well-defined audience segment rather than to a broad, general audience. Opposite of broadcast.
- 15. The unmarked space in a design layout, used to create balance and focus attention on specific elements. Alternate for White Space.
- 16. Abbreviation for standardized and proprietary color reproduction system used in printing and design.
- 18. Press ____. An event where a company or organization provides information to the media and answers their questions.
- 20. A brief, attention-catching quotation, typically in a distinctive typeface, taken from the main text of an article and used as a subheading or graphic feature.
- 22. ____ Production. The last part of the process of video production, audio production, and photography that includes all stages of editing. This occurs after the principal photography/video shoots or audio recordings.
- 23. ____ Binding. A popular method of binding where the pages and cover are glued together at the spine with a strong adhesive. Produces a squared-off spine; often used in magazine finishing.
- 25. Measurement of digital resolution, indicating the number of pixels in a square inch.
- 28. Advertising that reaches consumers while they are outside their homes, such as billboards, bus shelters, and transit ads.