Across
- 1. celebrities to promote products in media (12 letters)
- 4. that doesn't disrupt the user experience, blends with content (6 letters)
- 7. where ads are shown to specific audience segments based on data (8 letters)
- 9. buying and selling of ad space using algorithms (12 letters)
- 10. ads to users who previously visited a website (11 letters)
- 11. video ads that play before online content (7 letters)
Down
- 2. media strategy using influential personalities (9 letters)
- 3. brands naturally into TV shows or movies (7, 9 letters - two words)
- 5. displayed based on user's search queries (6 letters)
- 6. model where advertisers pay per click (3 letters - abbr.)
- 8. campaign across multiple channels for short duration (5 letters)