Across
- 2. a group of customers who share common wants and needs
- 5. four basic strategies: product,place, price, and promotion
- 6. a pathway to direct products to consumers
- 7. process of creating, promoting, and presenting a product or service to meet the wants and needs of customers
Down
- 1. when goods or services are sold from the producer directly to the customer
- 3. to build and maintain relationships with their customers
- 4. involves one or more intermediaries