Across
- 4. Term used to describe showing banners to users who have already been to a client’s homepage or displayed a particular behavior
- 5. The MIG, Vivaki, Cadreon, Accuen
- 7. Improving the efficiency of a campaign using inputs and data to achieve desired results
- 10. Best Picture of 2002
- 12. When repeated, a Las Vegas casino
- 14. Named in honor of Joseph Stickney Emery
- 16. Primary metric used by Firefly Video campaigns
- 18. The global provider of advertising intelligence and digital media solutions to brand advertisers
- 19. Host of the 1996 Summer Olympics
- 20. Percentage of ad views that resulted in a click
Down
- 1. The Second in English
- 2. Type of impressions that perform better against all measures (both branding and performance)
- 3. Market Strategy's Q4 roadshow "How I met your ________"
- 6. Leads driven by click-based conversions
- 8. Additional budget awarded after a campaign has been live, generally due to good performance
- 9. Organization that develops industry guidelines, creative standards, and best practices
- 11. War Room online password
- 13. File on a Web user's hard drive that is used by Web sites to record data about the user
- 15. Tribal Fusion’s unique multi-layer security system providing clients with a safe advertising environment
- 17. How our ad server (algorithm) schedules inventory