Amy 20 terms

3. muliple signifiers to make the preferred reading.
6. what you can see or hear
9. where the camera moves alongside the object(s)
10. the main subject is in the center of the video.
12. a widely held but fixed and oversimplified image or idea of a particular type of person or thing.
13. a transition where an image gradually disappears and the screen goes in to black.
15. looking up at a subject. Makes them powerful or threatening.
16. only the subject is focused and the background is blurred.
19. the conversion of text, pictures, or sound into a digital form that can be processed by a computer.
20. a transition where an image is gradually revealed and starts on a black screen.

1. teenager from ages 11 to 12.
2. a group of people in a shot.
4. close study product.
5. symbolises or signifies
7. most media language choices are made to please this audience, which is defined with a young age range and gender.
8. a privately owned establishment, as opposed to a public limited company.
11. most of the image is sharp and clear.
14. the length of time a shot stays on screen.
17. looking down on a subject. Makes the subject weak or vulnerable.
18. what is in the shot (background,preps...)