Analytics

3. recorded every time a page is viewed
4. A determination of the effectiveness of your ad spending
7. the traffic that came to a site via bookmarks or by directly typing in the URL
11. Information that is provided by browsers and which is used to determine the page where an Internet user originated from
13. Analysis on how visitors traverse through the website
15. An approach which is used to evaluate a company’s practices
16. All of the key steps that lead to converting an Internet user during a visit to a website
17. A process that uses an Internet user’s IP address
20. used to refer to the number of converted visits, which in turn corresponds to visits that have reached their goals, such as validated online registrations

1. used for storing in memory (by the use of a cookie), the fact that an Internet user has already visited a site from a campaign
2. An action which involves redirecting requests from one page or file to another page or another file
5. associated with the tagging and analysis of one, or a set of the variables which form the marketing sources
6. the study of the impact of a website on its users
8. A visual representation of Internet user clicks which is based on different intensity heat zones
9. Number of times your ad is displayed
10. A message that directs an Internet user to a commercial site
12. the number of times visitors entered your site through a specified page
14. attracting visitors to a website or the number of visitors.
18. A text file created in the server capturing all activity on the website. This file is the primary source of data for analysis
19. Calculated probability is the estimated probability of rejecting the null hypothesis