Ansoff's Matrix

123456
Across
  1. 3. The chance of something failing
  2. 5. The term ... implies looking into the long term future
  3. 6. Increasing sales of an existing product in an existing market
Down
  1. 1. Enter new markets with new products
  2. 2. Focuses on on selling existing products into new markets
  3. 4. How a nation produces goods, services and consumes them