Across
- 3. – The need or event prompting communication.
- 4. – Art of persuasion.
- 8. – Authority or trustworthiness.
- 9. – Reason for speaking or writing.
- 12. – Main point of an essay.
- 13. – Specific word choice.
- 14. – Target group of communication.
Down
- 1. – Sentence length and style.
- 2. – The voice behind the text.
- 5. – Expressed attitude of the author.
- 6. – Side-by-side contrast for effect.
- 7. – Logic-based appeal.
- 9. – Emotion-based appeal.
- 10. Situation – Combination of context, speaker, audience, purpose.
- 11. – Proof supporting an argument.