APM Quiz

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Across
  1. 4. Maximin
  2. 5. low market share in a high-growth market.
  3. 8. variables that do not originate from within the organisation itself and are not controllable by management
  4. 9. Low relative market share in a low-growth market
  5. 10. The firm creates a product that is perceived to be unique in the market
  6. 11. standard deviation divided by its expected value
Down
  1. 1. a measure of the variations of the outcomes from the expected value
  2. 2. Expected value
  3. 3. Takes each uncertain factor in turn, and calculates the change that would be necessary in that factor before the original decision is reversed
  4. 6. the key environmental factors are identified and the firm then considers how these might change in the future
  5. 7. Maximax