Across
- 1. Doordarshan
- 3. Quarter Till Date
- 7. Marketwise deliverables that are tracked
- 9. Maharashtra, AP, TN, Karnataka
- 12. HUL way of defining the most important task for the brand
- 14. Leadership team deck
- 16. Non HUL
- 19. Hindi belt set of channels
- 21. Special interest channels
- 22. Non TV
- 23. Advertising investment measures - Top down approach
- 25. Billing software
- 26. Balle balle channel cluster
- 28. Marketing activity calendar - Bottom up approach
- 29. Oriya channel cluster
- 30. June Quarter (Apr-May-Jun)
- 31. Sun TV+ whatever little does well channel cluster
- 33. A central source for data & reports
Down
- 2. December Quarter (Oct-Nov-Dec)
- 4. Dynamic resource allocations
- 5. Tracking your weekly targets
- 6. Year Till Date
- 7. Budget approval process
- 8. Asianet+ whatever little does well channel cluster
- 10. Udaya TV, Suvarna TV form a key part of this cluster
- 11. Actual media spends
- 13. Bangla channel cluster
- 15. Monthly planning cycle is also called
- 16. Seven sisters channel cluster
- 17. Classification of audience in HUL
- 18. Identifying the commercial name
- 20. Gemini TV, Maa TV foram a key part of this cluster
- 24. Marathi channel cluster
- 26. Position in break
- 27. September Quarter (Jul-Aug-Sep)
- 28. March Quarter (Jan-Feb-Mar)
- 32. Tracking the category at an annual level
- 34. Implementation Brief