Across
- 4. Application that integrates feedback collection, analysis and action into a single interconnected platform that helps understand and improve the customer experience.
- 6. A short format, usually unprepared question answering service provided by research firms. Typically, they provide 30-45 minutes of analyst time to deliver a call or write an email for an analyst firm customer who may be a buyer, vendor, investor, journalist, etc.
- 7. That half of AR that influences industry analysts who, in turn, influence technology buyers.
- 11. A paid engagement between a research firm customer and typically a single analyst, for the analyst to advise the vendor although the vendor may also try to influence the analyst during the engagement. The engagement requires a day of meeting time between the customer and analyst(s).
- 13. Peer-driven ratings and reviews platform for enterprise IT solutions and services.
- 15. A classification system that underpins strong AR. We can classify useful analyst types so that AR can recognize, address, and deploy the most productive analysts in pursuit of AR programs designed to deliver value where its parent vendor needs help most.
- 16. In-depth piece of research into industry analysts’ perceptions of a brand and industry.
Down
- 1. These companies are commercial organizations that analyze business issues, selling their investigations as publications and delivering commercial services based on their findings. These companies exist in a wide range of sizes and may cover a broad range of topics or a small niche.
- 2. Forrester analyst dedicated to conducting Analyst Relations research.
- 3. Connection between two or more AR professionals to learn from their peers’ experiences and discuss specific topics of interest.
- 5. An event held by a vendor for multiple industry analysts, usually from multiple analyst firms, to further its AR objectives through a structured, full-time program of interaction with key analysts typically lasting between half a day and three days.
- 8. An evaluation of vendors, published by IDC.
- 9. Global peer community with almost 300 members that has been around for 20 years.
- 10. An evaluation of vendors, published by Forrester.
- 12. “The simple recognition that a specific analyst relationship requires more frequency to influence a desired outcome, above and beyond the general AR program.” (Member Case Study, Riverbed).
- 14. That half of AR that obtains and uses insight from industry analysts.