AR Crossword 2

3. Forrester analyst dedicated to conducting Analyst Relations research.
4. An evaluation of a set of vendors, published by Gartner.
6. A vendor representative who interacts with industry analysts.
7. Person or company that sells goods or services for a profit.
10. SaaS platform for managing analyst relations (AR) programs.
11. A paid engagement between a research firm customer and typically a single analyst, for the analyst to advise the vendor although the vendor may also try to influence the analyst during the engagement. The engagement requires an hour or more of analyst time.
12. Searchable database available exclusively to the AR Council. It provides clients insight into the inquiries that are being fielded by Forrester’s analysts each quarter.
13. An objective-driven, focused business meeting between a vendor and analyst, ostensibly to inform the analyst but in reality, to develop a relationship, inform the vendor of analyst sentiment, and to excite the analyst to champion the vendor’s commercial offerings wherever possible.

1. Unstructured peer networking sessions held monthly.
2. Signature vendor comparison report by a significant analyst firm in a vendor's markets. Examples include Forrester Wave and Gartner Magic Quadrants.
3. Gartner Customers’ Choice recognize vendors and products that are highly rated by their customers.
5. They work for research firms, and they research topics that involve technology. Also, they guide technology buyers about vendors.
8. Process for vendors (clients and non-clients) to submit a complaint about a particular piece of research, an analyst, a methodology, or anything else for that matter, which couldn’t be resolved directly with Research.
9. Framework that provides guidance on how to plan and execute a successful industry analyst relations program. Step-by-step process that shows you how to combine the key aspects of a strong AR program.
14. Form sent by an analyst firm to a company to request information.