Are You a Marketing Guru?

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Across
  1. 2. An icon, graphic, or text that links to another file or object.
  2. 4. What does the acronym PPC represent?
  3. 6. The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site.
  4. 7. A term that refers to the point in which an ad is viewed once by a visitor or displayed once on a web page.
  5. 8. What website source do we use to swap out your main Google photo?
  6. 9. A website page containing a form that is used for lead generation.
  7. 10. What does the acronym SEO represent?
  8. 11. The practice of using global positioning or radio frequency identification to define a geographic boundary to target an audience.
Down
  1. 1. What does the acronym SEM represent?
  2. 3. The percentage of prospects who complete a desired action on a single web page, such as filling out an online form.
  3. 5. What does the acronym CTR represent?