Across
- 2. An appeal to emotions.
- 4. Evidence based on a personal experience.
- 7. Someone's opinion or position on a topic.
- 10. This addresses objections possible objections to the claim.
- 11. Taps into your sense of right & wrong.
- 13. An appeal to the author's credibility.
- 14. "Everyone else is doing it, so should you."
Down
- 1. Used intensely negative or positive wording.
- 3. Evidence based on scientific research.
- 5. An appeal to logic.
- 6. a conclusion based on factual information.
- 8. The evidence someone uses to back up a claim.
- 9. Uses endorsements from celebrities.
- 12. Connects a product with positive imagery.