Across
- 2. design element that directs the customers' eyes in a specific path
- 3. can be used to put the focus on products that you want to move in terms of sales
- 6. Colors that are evenly spaced around the color wheel that create a sense of vibrancy when used together
- 7. refers to the physical appearance, or outline, of a display (ex: squares/cubes, circles, triangles)
- 9. occurs when small items are grouped with a large item.
- 12. an area in the display that attracts attention first, above all else
- 14. Colors that are directly across from each other on the color wheel that create a strong contrast that can help a product stand out
Down
- 1. also called symmetrical balance, is a concept of aesthetic composition involving equal weight and importance on both sides of a composition
- 4. the look of the surfaces in a display
- 5. groups a large quantity of merchandise together in one place to attract attention to it
- 8. the different sizes of the individual parts that make up one object
- 10. can be achieved through the use of motorized fixtures, props, and mannequins
- 11. a tool designers use to choose color schemes that evoke a particular emotional response
- 13. also called analogous colors, are located next to each other on the color wheel and share the same undertones