Across
- 2. part of the marketing mix relating to the delivery of goods and services to the customer
- 7. where your product or brand stands in relations to others in the market
- 8. costs that are not directly tied to production of the firm's product of service
- 10. breaking a market down into things like demographics, interests and incomes
Down
- 1. new research conducted for a specific purpose
- 3. selling price - variable costs per unit =
- 4. setting prices high at launch then reducing them over time
- 5. selling price x quantity sold =
- 6. a product with low market share in a market with low growth
- 9. when a change in price leads to a larger change in sales