Across
- 2. In broadcasting, the name given to the process of deciding where and when a particular programme or advert will be shown.
- 4. A cross-column subheading directly over a headline; generally used to emphasise a key aspect of that headline. Often used in newspapers, on websites and in advertising. For example, the strapline used by Nike is the slogan ‘Just Do It’ whilst a newspaper strapline might by ‘No sign of Baby Madeleine’ if the headline is ‘Still Lost’.
- 6. Short for ‘web-log’, literally an on-line diary which is generally focused on some subject of interest to the blogger and which allows for readers to post responses, useful links, etc. An aspect of social networking, with many sites such as Facebook featuring blogs; increasingly considered as a viable aspect of journalism.
- 7. The name given to the overall design concept applied to a magazine, website, or media company. Can include the use of particular fonts, colours, layouts, images, idents, logos, etc. This designed to differentiate the product or company from its competitors and is often part of an overall campaign.
- 8. A fraction of a total audience or market. A relatively small segment of the audience or market with specific interests and tastes.
- 14. The name given to any radio or television station which relies on public funding (ie the licence fee) (for example, BBC1, Radio 1, Five Live).
- 15. Large multinational company with a range of media interests, evidencing concentration of ownership, eg News Corporation; Time-Warner, Walt Disney Company.
- 16. The name given to a media platform which historically utilised an analogue signal beamed from a local television or radio transmitter to an aerial stationed in or near an end- user's home. The signal from the aerial is received directly by a radio or via a cable to the television. There are a number of this kind of radio broadcasters (eg Galaxy, Radio 1) and five television broadcasters (BBC1, BBC2, ITV1, Channel 4 and Five). The analogue signals were turned off in 2012.
- 17. A portmanteau word made up of the words “synthesis” and ‘energy’. The name given to the process whereby two or more media products are interlinked, for commercial or artistic purposes. Linked to the concept of franchises.
Down
- 1. A delivery mechanism for a media form (for example, the internet, On-Demand, print, AV) – ‘the technology used to deliver and access content.'
- 3. Covers a range of media content produced by members of the general public/amateurs using accessible and affordable media technology. Digital media technologies are used for blogging, podcasting, video, mobile phone photography, wikis, etc.
- 5. An identifying symbol or sequence associated with a media institution or product. Can be a still image, a short video sequence, an audio stinger or a logo. Almost all television channels, radio stations, film studios and games houses have bespoke idents which appear as part of their products in order to identify who is responsible for production.
- 9. A large, outdoor display board used to display advertising posters.
- 10. The name given to any kind of promotion (often involving short video clips) which spreads in the manner of a virus (usually starting on the internet) via e-mail, mobile phones, texting or social networking sites. Often communicated via word-of-mouth rather than more traditional distribution mechanisms giving an exclusive quality. Users are encouraged to pass on materials by themselves. Increasingly used by media companies in order to explore new ways of advertising their products.
- 11. A short trailer (usually lasting between 10-30 seconds) designed to be shown several months before the release of a feature film (or increasingly, a television programme). Often quite cryptic and designed to create a sense of tension for the audience; usually linked in some way to the corresponding feature trailer.
- 12. The normal, sudden transition from one shot or audio sequence to the next. Also the name given to the action of separating scenes or sequences and joining them up in the required order and duration
- 13. The process of making sure a feature or short is available to screen in a cinema or at a film festival. Also the process by which films are made available on DVD. Preceded by production and followed by exhibition.