Audience Theory

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Across
  1. 3. newspapers adopt this mode of address when discussing serious issues
  2. 5. reader shares the programme's code and ideology
  3. 7. uses and grats theory, actively accessing a media text for escapism
  4. 9. uses & grats theory, actively accessing a text to self educate or learn something new.
  5. 10. this can affect the way an audience reacts to a text
Down
  1. 1. when the audience is this they are prone to the cultivation theory
  2. 2. the reader partially shares the programme's code and ideology
  3. 4. when the reader rejects the programmes code and interprets the text differently
  4. 6. Stuart Hall was the theorist who created encoding and ___ idea
  5. 8. when the mode of address is personal, as if the text is speaking to you