Across
- 5. activities that make the products available to customers when and where they want to purchase
- 7. is a paid non-personal message communicated through a mass medium
- 9. is any free news story about a business’s products.
- 11. is the ability of a business to minimise its costs and maximise profit with the lowest assets
- 12. are the realistic and measurable goals to be achieved through the marketing plan
- 13. refers to the technique in which marketers try to create an image or identity for a product compared with the image of competing products.
- 15. refers to the business processes that involve transformation or ‘production’
- 18. is the ability of the business to increase its size in the longer term
- 19. (1- -8) involves the buying and selling of goods and services via the internet
- 20. refers to enhancing the skills of the employee
- 23. (6-9) are those activities aimed at creating and maintaining favourable relations between a business and its customers.
- 24. is the of planning and executing , pricing, promotion and distribution strategies for a product
- 27. (6-5) refers to the business’ share of the total industry sales
- 28. (9-3)refers to the combination of the four elements of marketing - the four Ps
- 29. the methods used by a business to inform and persuade a target market about products
Down
- 1. is the process of attracting and recruiting the right staff for roles in a business
- 2. a name or symbol that identifies a specific product and distinguishes it from its competition
- 3. is the process through which people select and interpret information to create meaning
- 4. are items of value owned by the business
- 6. a graphic representation that identifies a business or product
- 8. occurs when a business charges the lowest price possible for a product
- 10. (4-6) a loss leader is a product sold at or below cost price
- 13. refers to the amount of money a customer is prepared to offer in exchange for a product
- 14. (5-9) is the use of activities or materials as direct inducements to customers.
- 16. (5-8) occurs when a business charges the highest possible price for the product on launch
- 17. refer to the end result of the business efforts — the good or service that is delivered
- 21. involves the development of a container and the graphic design for a product
- 22. a method of setting prices according to the interaction between supply and demand
- 25. are the resources used in the transformation (production) process.
- 26. (8-7) the activities of a sales representative to a customer in an attempt to make a sale
- 29. (5-6) is selling products only at certain predetermined prices.