Across
- 6. Two or more companies build one entity by giving up their previous legal existence
- 9. The most prominent quantitative concept
- 10. Both product development strategy and product development strategy have _____ risks
- 11. Vertical co-operations: companies positioned at _____levels of the value chain work together
- 12. Market growth/market share portfolio (Abbreviation)
Down
- 1. Economy positioning is often associated with
- 2. Differentiation strategy: aims to achieve superiority for the company based on the _____ of its product offer
- 3. Granting of a manufacturing license for another company
- 4. Customer satisfaction, personal relationship, customer habits are reasons for _____
- 5. Related to fundamental aspects of the company’s products and services; satisfy basic customer needs
- 7. New game strategies are more effective and successful the more____are taken by surprise
- 8. Market penetration strategy hast the_____ degree of innovation.