Basic Business Terms

2. The process of creating a unique image for a product or service in the consumer's mind.
4. The availability of liquid assets to a market or company.
5. The value of an owner's interest in a business, after debts have been subtracted.
10. The selling of goods in large quantities to be retailed by others.
11. A risky or daring business or undertaking.
13. A person or group with an interest in a business.
14. A system where semi-independent business owners pay fees and royalties to a parent company in return for the right to become identified with its trademark and sell its products.
16. A plan of action designed to achieve a particular goal.
17. The combination of two companies into one larger company.
18. The financial gain achieved when revenue exceeds expenses.

1. A sum of money paid regularly by a company to its shareholders out of its profits.
3. The total amount of money brought in by a business before any expenses.
6. The goods and products that a business has on hand.
7. The ongoing expenses of operating a business.
8. A tax or duty to be paid on imports or exports.
9. The process of promoting and selling products or services.
12. An estimate of income and expenditure for a set period of time.
13. A newly established business.
15. Money that is owed or due.
19. The sale of goods to the public in relatively small quantities for use or consumption.