Basic of marketing

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Across
  1. 6. model upholds the importance of the customer in the whole value creation process. The D.A.R.T highlights this aspect in a vivid manner.
  2. 8. A firm has decided to localize its products and services to meet local market demands. Which one of the following approaches is a good approach for this segmentation?
  3. 10. The key term in the American Marketing Association’s definition of marketing is:
  4. 12. Marketers often use the term ________ to cover various groupings of customers.
  5. 13. ______is the best illustration of a subculture.
  6. 14. Sale has ________ function in an organization.
  7. 17. The mental act, condition or habit of placing trust or confidence in another, shows which of the following options?
  8. 18. What does this statement show “Trade of value between two parties”?
  9. 19. Good marketing is no accident, but a result of careful planning and
  10. 21. advertisement is a small, graphic links placed on a web page.
  11. 27. When a consumer decides to buy without much logical thinking, his decision is said to be
  12. 28. Which of the following is NOT an element of the marketing mix?
  13. 29. ______is a cluster of complementary products and services that are closely related in the minds of consumers but spread across a diverse set of industries.
  14. 30. products are bought by individuals and organizations for further processing or for use in conducting a business.
  15. 31. Which of the following is not part of demographic segmentation?
  16. 32. concept is not a type of Marketing
  17. 33. if the company’s sales are slow down, and profits level off or decline. at which stage the company has reached?
  18. 36. is the practice of charging a low price right down from the beginning to stimulate the growth of the market.
  19. 38. Members of the marketing channel system perform _______ function.
  20. 39. Marketing is the activity, set of..... & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society.
  21. 41. Political campaigns are generally an examples of ______marketing.
  22. 42. are the form of human needs take as shaped by culture & individual personality.
  23. 43. Buying goods and services for further processing or for use in the production process refers to----market
  24. 45. Valuetriedis a combination of quality, service & price.
  25. 46. is the provider of goods or services.
  26. 47. is the act of obtaining a desired object from someone by offering something in return.
  27. 48. Involves purchase from various sources & assembled at one place.
Down
  1. 1. Most producers use _______ to bring their products to market or end users.
  2. 2. is the geographical area a sales person is assigned.
  3. 3. E- marketing is a part of
  4. 4. This company is well known for Technology innovation, Great value and act as a game changer.
  5. 5. market the key customer markets consist.
  6. 7. Good marketing is no accident but a result of careful planning and _____.
  7. 9. motives are those which determine where or from whom products are purchased.
  8. 11. Involves transfer of ownership of the goods.
  9. 15. _________ sells to the customers or consumers.
  10. 16. The ____ concept holds that consumers will favour products that offer the most in quality, performance and innovative features.
  11. 20. Which is NOT the stage that customers go through in the process of adopting a new product?
  12. 22. These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited
  13. 23. Typically profit is negative in which stage of the product life cycle?
  14. 24. Which of the following is not included in the function of physical supply:
  15. 25. Which of the following refers to marketing channel?
  16. 26. Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of---
  17. 34. makes a service different from a product.
  18. 35. is a strategy of using a successful brand name to launch a new or modified product in a new category.
  19. 36. is the father of Modern Marketing.-
  20. 37. Want for a specific product backed by an ability to pay is called _____
  21. 40. directly purchase goods from the manufacturer in large quantity at a discounted price.
  22. 43. ______bring buyers and sellers together and assist in negotiation.
  23. 44. refers to the exchange of goods or commodities against money or service.