Across
- 1. The study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
- 2. A plan outlining the marketing objectives and methods to achieve them, considering the target market and competitive environment.
- 5. Dividing a market into distinct groups based on similar needs or characteristics.
- 8. The process of gathering, analyzing, and interpreting information about a market, including consumer preferences and competitive trends.
- 9. Creating a unique name, logo, design, or symbol that identifies and differentiates a product or company from others.
- 11. Marketing efforts using digital channels such as websites, social media, email, and search engines to connect with current and prospective customers.
- 12. Examination of a company's strengths, weaknesses, opportunities, and threats to make strategic decisions.
- 13. The stages a product goes through from introduction to withdrawal from the market, including growth, maturity, and decline.
Down
- 1. Management Practices, strategies, and technologies that organizations use to manage and analyze customer interactions and data.
- 3. The strategy of selling existing products in the current market to gain a larger market share.
- 4. A measure of the profitability of an investment, calculated as the net gain relative to the initial investment cost.
- 6. Specific group of people at which a product or marketing message is aimed.
- 7. The combination of product, price, place (distribution), and promotion strategies used to market a product.
- 10. The value a brand adds to a product by creating positive associations and perceptions among consumers.