BE Unit 2 Vocab Words

2. A business that buys large quantities of a product from a manufacturer and sells smaller quantities to retailers.
5. A short, memorable phrase or sentence that draws attention to a benefit of a business.
6. Capable of being carried out; possible; workable.
9. The money you have gained from a sale after expenses are paid.
10. Supplies or physical resources necessary to produce a tangible good.
11. A business that sells pro ducts directly to individual customers.
13. A time or occasion that is right to do something.
14. Physical products that you can see and touch.
16. When a customer lacks something he or she wants or feels is necessary.
17. Things that are vital and necessary for life.
18. Money received in exchange for a good or service.

1. Things that you can live without, but would like to have.
3. All costs or bills related to the business.
4. A professional image that a business wishes to be associated with at all times.
5. A business that sells knowledge, labor, and time, rather than tangible goods.
7. The direct expenses to produce, manufacture, or purchase the goods or services you sell.
8. A business that makes a product from raw materials.
12. A graphic representation designed to help people easily recognize or identify a business.
15. Work or labor that benefits someone else.