Across
- 4. a company’s plan that identifies how it will use marketing to achieve its goals.
- 8. persons who buy products and services mostly for their own use.
- 9. businesses that take part in a channel of distribution.
- 10. the route a product follows and the businesses involved in moving a product from the producer to the final consumer.
- 11. the blending of four marketing elements—products, distribution, price, and promotion.
- 14. the availability of a service to match the demand for that service at a specific time.
- 15. any form of communication used to inform, persuade, or remind; communicating information about products and services to potential customers; the advancement of an employee to a position with greater responsibility.
- 16. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
- 17. a specific group of customers that have similar wants and needs.
- 18. any paid form of communication through mass media directed at identified consumers to provide information and influence their actions.
- 21. the exchange of information so there is common understanding by all participants.
- 22. something that is consumed at the same time it is produced.
- 23. everything a business offers to satisfy a customer’s needs.
- 24. the reasons consumers decide what products and services to purchase.
- 25. the final business organizations in an indirect channel of distribution for consumer products.
Down
- 1. persons, companies, and organizations that buy products for the operation of a business, for incorporation into other products and services, or for resale to their customers.
- 2. the specific sequence of steps consumers follow to make a purchase.
- 3. something that has no physical form.
- 5. an approach that considers the needs of customers when developing a marketing mix.
- 6. direct, individualized communication with prospective customers to assess their needs and assist them in satisfying those needs with appropriate products and services.
- 7. finding solutions to problems through carefully designed studies involving customers.
- 12. characterized by the differences in the type and quality of service provided.
- 13. the locations and methods used to make a product or service available to the target market; determining the best ways for customers to locate, obtain, and use the products and services of an organization.
- 19. money customer must pay for a product or service.
- 20. a set of promotional activities designed to obtain sales in the retail setting.