Across
- 2. Where are we going?
- 4. pricing based on the customers perceived benefits of the product
- 5. Information collected about the market and customers
- 9. Take competitor business
- 10. One of the segmantation variables
- 13. How we define our market
- 15. low-involvement, habitutal loyalty
- 16. overall strategy
- 17. The process of Segmentation, Positioning and Targeting
- 18. Where our future business will come from. Source of ____
- 20. The market leader generally ______ demand
Down
- 1. heart, head and hand describe three types of _____
- 3. Specifically who our strategy will reach
- 6. core believe customer has in product/service
- 7. Determines the price for the customer
- 8. Growth and Maturity describe to phases of the product ____
- 11. The lens in which we evaluate decisions
- 12. What we will say to our target customers
- 14. (refer question x)
- 19. Segmentation, Targeting and _______ (STP)