Across
- 5. Dominant technology disrupted by iPhone 10
- 6. Focus on hardware sales limited their ability to pivot to a __ model 14
- 8. Core product or service initially driving BlackBerry's success 6
- 9. Business model element RIM failed to adapt to __ 6
- 10. Mode of manufacturing incident that eroded trust and brand value 11
Down
- 1. Internal conflict between product development and __ 16
- 2. Primary customer segment for BlackBerry are _______ users 10
- 3. Management banked on consumers adopting of their product through __ 7,13
- 4. Emerging competitors offering a superior __ experience 15
- 7. Key partnership that fueled RIM's early growth 7