BM 117

5. Resources that are visible, measurable, and physical.
9. Framework describing Awareness, Motivation, and Capability.
11. The specific, measurable targets an organization must achieve.
13. Strategy that aims to create new, uncontested markets instead of competing in crowded ones.
14. External positive trends a business can take advantage of.
15. Framework that checks if a resource is Valuable, Rare, Inimitable, and Organized.

1. A short, inspiring statement describing the organization’s long-term dream.
2. Strategy that benefits from entering the market later and learning from early mistakes.
3. Activities like booking, check-in, and service delivery belong to this tourism model.
4. Knowledge of competitor actions, prices, and promotions
6. Framework that analyzes Political, Economic, Social, Technological, Legal, and Environmental factors.
7. Internal advantages the business does well
8. What the organization does today to reach its goals
10. Competing by offering the lowest possible price
12. Targeting a specific niche market