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Across
  1. 2. _____ marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.
  2. 4. _____ marketing involves staging an event that generates excitement, curiosity and publicity to provide information to consumers.
  3. 6. Word of mouth marketing is when a consumer’s interest in a company’s product or service is reflected in their daily _____.
Down
  1. 1. Social currency is derived from social _____ theory.
  2. 3. Social ______ refers to the actual and potential resources from presence in social networks and communities
  3. 5. _____ messages are required to allow others to effortlessly transfer messages to one another.