BM_12_1

2. The strategies used to attract customers to buy a firm's products.
6. The process of categorising customers into distincts groups of people with similar characteristics and buying habits.
9. Items with a monetary value that belong to a business.
11. Debts owed by a business (to others).
12. The ability of a business to convert assets into cash quickly without a fall in its value.

1. Customers who have bought goods or services and still owe the firm money.
2. The positive difference between a firm's revenue and its costs.
3. The costs not directly associated with the production process (but necessary for business operations).
4. It allows a firm to spend more than there is in its bank account, up to a predetermined limit.
5. Physical goods that belong to a firm and are used for further production or for sale.
7. Using external providers for certain non-core business activities.
8. The termination of a worker's employment due to her/his breach of contract.
10. A government financial gift to support business activities.