BMI3C

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Across
  1. 4. Type of segmentation that deals with consumers' age, ethnicity, and occupation.
  2. 7. The task of physically sending out goods through distribution channels.
  3. 8. Product that is popular for a brief time and quickly fades.
  4. 10. Type of research that measures people’s reactions and feelings.
  5. 13. Using a popular brand name for the name of the whole product category (ex: Kleenex).
  6. 15. Stage of product life cycle where there are increasing sales and more competitors.
  7. 16. Helps move goods from manufacturer to to consumer (ex: retailer, wholesaler).
  8. 17. Level of Maslow's Hierarchy of Needs that represents the desire for prestige and recognition.
Down
  1. 1. Level of Maslow's Hierarchy of Needs that requires basic needs to be met.
  2. 2. Wealthy
  3. 3. Type of segmentation that deals with consumers' activities, interests, and beliefs.
  4. 5. When influential group members affect the opinions of others who want harmony and consensus.
  5. 6. Customer action that is valuable to your business.
  6. 9. Level of Maslow's Hierarchy of Needs that focuses on stability, security, and protection from harm.
  7. 11. Stage of product life cycle where there is low cost per customer
  8. 12. Stage of product life cycle where profits fall.
  9. 14. Stage of product life cycle where sales are at peak.