Across
- 3. this traditional ad serves an animated or static image
- 4. these metrics indicate how likely an ad is "in view" on any given platform (website, video streaming, etc)
- 5. repository of the mix of web pages and apps where Mspark ads are served
- 8. ratio of video start events to video completion events
- 12. allows you to adjust for different types of conversions, weighing what matters most for your client
- 13. umbrella term that refers to the delivery of content, which is typically on sites supporting episodic, or long-form content via the Internet. Because of ads, these services are usually free or cost-friendy. Mspark runs ads in this manner.
- 14. umbrella term that refers to a closed advertising system, where buyers place orders directly. These are typically not on the open exchange
Down
- 1. occurs when a user receives an ad and converts without clicking on the creative itself.
- 2. occurs when a video creative plays all the way to its end at a normal speed
- 6. video ad that appears before free video content on premium apps and publishers; skippable after 5 seconds
- 7. specific points in a graphic image placed within HTML
- 9. programmatic video ad that appears on streaming content; most impactful channel with granular targeting capabilities
- 10. an ad served within streaming and downloadable content, such as podcasts, digital radio, and music
- 11. programmatic video ad that appears on streaming content; targeting is intentionally broad and limited to age, gender, and income