Boost Digital Solutions - Programmatic Terms

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Across
  1. 5. Type of data generated from offline purchase behavior, public data, & self-reported data
  2. 8. Adjustment made to a campaign to improve performance and/or delivery
  3. 9. Skippable video ad served BEFORE content
  4. 10. Type of data generated from a consumer's internet activity
  5. 11. Non-skippable video ad served on streaming content
  6. 12. Type of data generated from a consumer's offline actions based on location(s) visited
  7. 14. Collecting data about a user's online or offline activity to later deliver an ad based on the activity
Down
  1. 1. Type of creative that varies based on the indiviudal viewer's location, web history, and more
  2. 2. Type of ad served via animated or static image
  3. 3. A piece of code that records a website's user visits
  4. 4. Representation of how many times an ad has been served
  5. 6. Type of ad that accompanies another, like a display ad shown beside a video ad
  6. 7. Metrics that indicate how likely it is an ad will be viewed by the end user
  7. 13. An offer to pay a certain amount for available impressions