boston matrix

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Across
  1. 3. – A strategy of creating new products for an existing market.
  2. 6. – A product with low market share in a slow-growing market, often phased out.
  3. 8. High market share in a fast-growing industry. Great deal of revenue.
  4. 9. % of the market that the company holds
Down
  1. 1. A strategy of developing new products for new markets, often the riskiest strategy.
  2. 2. – Other term for problem children
  3. 4. strategy of selling off a product or business used to remove underperforming products
  4. 5. – The potential for loss or failure, particularly relevant in diversification
  5. 7. – A product with high market share in a slow-growing market, generating steady profits.