Bradning crossword 4

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Across
  1. 3. you create Brand Awareness while _ _ _ _ _ brand image
  2. 4. are attributes or benefits not necessarily unique to the brand but may, in fact, be shared with other brands
  3. 8. is related to the extrinsic properties of the product or service, including how the brand attempts to meet customers’ psychological or social needs.
  4. 9. is related to brand Influencing consumer at point of sale.
  5. 10. customer-based brand equity is ccustomers reacting negatively to presence of brand
  6. 11. are customers’ emotional responses and reactions to the brand.
  7. 13. is customers’ personal opinions about and evaluations of the brand, which consumers form by putting together all the different brand performance and imagery associations.
  8. 14. means finding the proper location in the minds of a group of consumers
  9. 15. _ _ _ _ _ of brand awareness measures how likely it is for a brand element to come to mind and the ease with which it does so.
  10. 16. _ _ _ _ _ _ _ of brand awareness measures the range of purchase and usage situations in which the brand element comes to mind and depends to a large extent on the organization of brand and product knowledge in memory.
Down
  1. 1. effect that in brand equity arises from differences in customer response
  2. 2. customer-based brand equity is customers reacting more favorably to presence of brand.
  3. 5. Brand _ _ _ _ _ _ _ _ measures various aspects of the awareness of the brand and how easily and often the brand is evoked under various situations or circumstances.
  4. 6. are formally defined as attributes or benefits that consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand.
  5. 7. measure of the perceived worth of a brand or product in the eyes of consumers
  6. 9. describes the nature of this relationship and the extent to which customers feel that they are in sync with the brand.
  7. 12. Model that considers how brand positioning affects what consumers think, feel, and do and the degree to which they resonate or connect with a brand.
  8. 14. Designing and delivering a product that fully satisfies consumer needs and wants is a prerequisite for successful is related to Brand _ _ _ _ _ _ _ _ _ _ _