Across
- 2. Progress and improvement in your business.
- 5. Showing up again and again, even when it’s not perfect.
- 10. What you do to help or support people.
- 12. How people hear about what you do.
- 13. What people can always count on you for.
- 14. What people gain from you, not just what they pay.
Down
- 1. How people see and remember your business.
- 3. The people your business is meant to serve.
- 4. What you are asking people to buy or say yes to.
- 6. How your brand helps fix the problem.
- 7. The person who buys from you.
- 8. When people feel safe choosing you.
- 9. Knowing what you do and who you do it for.
- 11. The bigger picture of where your brand is going.
- 13. A need or struggle your audience faces.