Across
- 4. customised font
- 6. a unique graphic or symbol that represent a company, product,service
- 10. TM
- 11. tagline which are highest degree of comparison
- 12. an official representative of a brand,product,company
Down
- 1. USP
- 2. the entire set of brand elements and associations which can be thought as of making up the brand.
- 3. thought provoking and stimulating tagline
- 5. catchphrases designed to sum up the essence of a business
- 7. Brand symbol that takes real or human life characters
- 8. tagline begining with a verb and command the customer
- 9. musical or audible signature added to the brand