Across
- 7. product _____: the use of a well-known person to advertise products
- 8. brand _____: how familiar people are with a brand (or its logo and slogan)
- 9. market _____: customers of a similar age, income level or social group, etc.
- 10. market _____: the percentage of sales a company has in a market or industry
- 11. product _____: the introduction of a product to the market
Down
- 1. product _____: when products are used in films or TV shows
- 2. market _____: the best-selling product or brand in a market
- 3. brand _____: the usual decision to always buy a particular brand
- 4. brand _____: the ideas and beliefs people have about a brand
- 5. market _____: information about what consumers want or need
- 6. brand _____: the title given to a product by the company that makes it