Brand Promise

4. Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it
6. All the combined impressions and experiences associated with a particular company, good, or service
7. The extent to which customers or potential customers are familiar with a brand
8. Promotion and publicity for a business provided by customers who tell others of their satisfaction with the business
9. A distinctive symbol, design, or group of letters
10. The values and ideals that an organization encourages among its employees; also called organizational culture
11. Any interaction between a business and a customer or a potential customer

1. A phrase that is easy to remember
2. A business's (typically unspoken) agreement with customers that it will provide them with a unique benefit and consistently meet their expectations
3. Any paid form of nonpersonal presentation of ideas, goods or services
5. Customers’ allegiance to a particular brand