Across
- 3. Explains how people recognize and react to hidden advertising.
- 7. Media platforms controlled directly by a brand, like its website.
- 8. Publicity gained through others’ mentions, shares, or reviews.
- 10. Creating and sharing valuable content to attract customers.
Down
- 1. Entertainment or information created by a brand to promote itself subtly.
- 2. Using popular social media figures to promote a product.
- 4. When users ignore website banner ads.
- 5. Showing a brand or product within movies or TV shows.
- 6. A platform where exposure is bought through advertising.
- 9. Paid ads designed to blend in with the surrounding content.