Brand Strategy

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Across
  1. 1. Marketing – Sharing useful content to attract customers.
  2. 5. – Optimizing content for search engines.
  3. 7. Channel – Free publicity from users or media.
  4. 8. Placement – Showing products in movies or shows.
Down
  1. 2. Channel – Media directly controlled by a brand.
  2. 3. Advertising – Paid ads that blend with content.
  3. 4. Channel – Media where brands pay for ads.
  4. 6. Video – Video promoting a brand’s values.