Across
- 2. A short, memorable phrase used in advertising
- 6. A legally registered name or symbol used to represent a company
- 7. How consumers perceive and feel about a brand
- 8. A symbol or design adopted by an organization to identify its products
Down
- 1. The visible elements of a brand, such as color, design, and logo
- 3. The commitment customers have to consistently purchase the same brand
- 4. The process of creating a unique name and image for a product in consumers' minds
- 5. The value a brand holds in the marketplace