Branding

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Across
  1. 3. The first phase of the branding process
  2. 5. A metric to gauge customer satisfaction (abbreviated)
  3. 6. Holiday of the paper.
  4. 8. Getting specific with your offering
  5. 9. Branding is known to produce a high ________.
  6. 10. Replaced by Zero Sugar
  7. 12. The Good Kids' icon
  8. 13. Their slogan here.
  9. 15. 2022's NEW crossword puzzle game
  10. 16. The Good Kids won a gold _______.
  11. 17. Glance Spa & Salon's makeover
Down
  1. 1. A reputation that's built around a product, person or company.
  2. 2. Pantone color of the year
  3. 4. Coffee brand making a comeback
  4. 5. Local foodie group
  5. 7. Universal personalities for brands
  6. 11. Frontier Village's new mayor
  7. 14. Industry with the highest net promoter score.