Branding

2. The value a brand brings to a company, which may include its reputation, customer loyalty, and market position.
6. The human characteristics or traits associated with a brand, such as trustworthy, adventurous, or innovative.
7. The unique characteristics or benefits that set a brand apart from its competitors.
9. A short phrase or slogan that represents a brand or product.
10. The visual and communicative elements that define a brand, including its logo, colors, and messaging.

1. The way a brand is perceived in the marketplace, in relation to its competitors.
3. The level of recognition and familiarity that customers have with a brand.
4. A symbol or design used to identify a company or product.
5. The degree to which customers consistently choose a particular brand over others.
8. The use of a brand name on a new product or service in a different category than the original product or service.