Branding and Color Theory

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Across
  1. 4. A symbol or design that represents a company or product
  2. 5. A modern and clean font style
  3. 8. The identity of a product, company, or individual
  4. 10. Another term for color
  5. 11. A quality of a good logo that leaves a lasting impression
  6. 13. The style and appearance of printed or written material
  7. 14. The color model used for printing
  8. 15. A traditional and reliable font style
  9. 16. A color scheme that uses three colors evenly spaced around the color wheel
Down
  1. 1. A logo’s ability to function well in various sizes and formats
  2. 2. A color scheme that uses only one color and its shades
  3. 3. Colors that are opposite each other on the color wheel
  4. 6. The color model used for digital screens
  5. 7. One of the three basic colors in color theory: Red, Yellow, Blue
  6. 9. The color associated with luxury and royalty
  7. 12. Key in branding, it builds recognition and trust